Advertisement Dissection and Analysis

This advertisement is for Snackwell's 130 Calorie Packs. The ad says "Be Bad, Snack Well" and has a picture of a girl standing on top of a guy. This ad is taking place in the present. The girl is wearing a short shirt and her underwear and the guy is wearing underwear. However, he is covered by lettering so he could potentially not even be wearing underwear. They look as if they are having a really fun time. In this advertisement, there is a bed, pillows, and a window overlooking apartment buildings, suggesting that they are living in a loft in a city. They are both smiling and laughing. These facial expressions suggest that the 130 calorie packs will keep you happy and in good shape. It seems that the young couple may be boyfriend and girlfriend or maybe just friends with benefits. The thing most interesting about this advertisement is that although it is supposed to be selling a healthy snack, the people in the picture are not even eating the 130 calorie packs. It seems like the picture is more at a modeling photo shoot.